Tuesday, March 12, 2013

Recreate This Space: Making Danish Modern 2013 Modern

Photo From Retro Renovation

Have I mentioned how much I love Pam from Retro Renovation? She posted this amazing ad from 1952 featuring Danish Modern furniture from the late, lamented Rich's Department Store. Amazing how truly modern this vintage ad looks! I mean, I think I could live pretty happily in the room as is.

Also, as proof that nothing is ever new in home decor? This entire space is greige, the particular gray beige (...which is really taupe, in my head anyway) which took over the colorscape in 2012.

However, there are some dated elements to this amazing space. The window treatments The huuuuugggggeeee mid-century lamps.

So then I decided to use this as an inspiration and piece and design a very modern take on this room.

The Eisenhower Sofa from Thrive Furniture seemed a no-brainer when recreating the original Danish Modern space. I like the oatmeal-y gray textured upholstery. You might get lucky and find a couple of vintage sofas you could recover! I mean, I'M never that lucky, but still!

CB2 Arc Lamp
While I love the original, huge, unbelievably tall table lamps I do think they are dated. What I like best about them is their sculpturalness. So I thought a couple of these lamps would fill in nicely, adding height and interesting shapes to the room. I'd place one by the arm closest to the window on one sofa and place the second lamp on the desk side of the room on the other sofa, just to break up the symmetry a bit.

West Elm Andulsia Rug
I love the bright yellow and green the floor cushions bring into the room in the original picture. While I'm not a floor pillow kind of person I do like a good rug (and hate the monochrome carpet Rich's used in their ad). So I went with this West Elm harvest gold rug. The room needs a small shot of pattern!

West Elm Desk

Here's another West Elm pick. A wonderful, leggy desk barely peeps into the corner of the original ad. Instead of going with another set of Danish Modern legs, I decided the organic metal legs of the Metal Truss Work Table were a fresher choice, while honoring the simplicity of the original piece.

Room and Board
This Room and Board dining chair isn't the chair of my dreams, but its close. I wanted to mix another shade of gray and more shapely legs. I really like how it subtly recalls the designs of the era directly preceding the Danish Modern/Mid-Century Modern era.

So many pictures of "styled" fifties interiors feature coffee tables placed in completely unusable locations within the room. I like a coffee table in front of the sofa, where I can place a drink or prop my legs. I didn't want to cover up the yummy rug, and there's SO MANY FANTASTIC LEGS going on in this room I didn't want to add more. The clear CB2 peekaboo table was the perfect solution. It provides lots of workable space without creating additional visual clutter. This helps maintain the sleek modernity of the original concept.

The original windows had some bizarre oversized valance and curtain combo happening. A simple bamboo roll up shade brings the room into 2013. It also layers in another warm texture. I do like how the window treatments are floor to ceiling and definitely think this new fictional room should follow suit!

Ikea's AINA curtains appear to have a fantastic linen-ish texture. I love this soft gray, especially against the bamboo shades.

One Kings Lane
My initial impulse would be a whole wall of questionable art over one of the sofas. However. I do like the restraint shown by picking one, perfect piece. It appears the artwork in the ad might be a large pencil drawing or lithograph.

Eh. I love both of those things, but not here. Here I think a bright splash of color is needed. So this vintage piece that brings in the grays and yellow from the rug and gives the room a sense of movement.

Plus...I love seascapes.

Now, wall color? I couldn't decide! A true white? A warm greige? What do you guys guys think?

While there are affiliate links (Amazon, One Kings Lane, Thrive) I really do pick the items I love best when I do these kind of these posts!


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